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What running a web studio taught me about product

Oleksandr Antoniv1 min read

Client work at Octal Forge is the fastest feedback loop I know. Here's what carries over to building products.

Octal Forge builds websites for service businesses. Every project is a small product launch with a real customer and a real deadline.

Ship in days, not months

A client doesn't care how elegant the stack is. They care that the site is live and the phone starts ringing. That pressure is a gift – it forces you to cut everything that isn't essential.

Design is how it works

The best-looking site loses if visitors can't find the button. We design around one question: what should this person do next?

Own the whole thing

We design, build, host and maintain every site. Owning the full loop means nothing falls between teams – the same principle I'm applying to Remly.

Need a website? Talk to Octal Forge.

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